Category Archives: 外贸seo

一个10年SEO工作者的35个SEO经验

这是阿漆从网上看到的一篇seo总结。推荐下:

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当我第一次开始搜索引擎优化就好像是在昨天,但实际上我已经做了整整十年。十年是一个相当长的时期,即使世事变迁,也有了一些我了解到的经过了时间考验的经验,我决定分享给大家,这样你就不会犯同样的错误。

1、无法保证

这并不是我学到的第一件事,但肯定是SEO中最重要的其中之一。搜索引擎优化就像生活中的其他许多领域,也不能保证 – 永远。不管你做出什么样的奇迹,你都不能保证排名到搜索引擎顶部的位置,特别是随着时间的推移。原因是很复杂的 – 比如算法的变化,竞争对手的攻击,或者干脆是因为你网站的内容变老了,但其后果都是一样的 – 你永远无法保证您的排名。

2、你需要大量的耐心来实现结果

第二个最重要的教训是,SEO绝对不是一个可以快速致富的项目。为了达到效果,除了SEO技能,你还需要大量的努力和耐心(以及大量的时间成本),但结果也许永远也不会到来。

3、链接建设以缓慢的速度增长

反向链接可能是搜索引擎优化成功的支柱,你可能会想急于要反向链接的建设,但是这其实并没有什么帮助。正如我前面提到的,在SEO中你需要大量的耐心和时间。在外部链接的建设中也是如此。你需要建立缓慢增长反向链接的计划,甚至最好固定在一个稳定的增长速度,而不是急匆匆地一下子建立很多反向链接。

4、一个高质量的反向链接的价值超过100个垃圾链接

这又是一个宝贵的教训 – 从一个有信誉的,相关的,高排名网站的单个质量的反向链接远胜过100个垃圾链接。 这是在谷歌企鹅算法,百度绿萝算法更新之后,垃圾链接不仅失去了作用,反而还有可能带来惩罚。

5、不要获得一个不好的产品或服务的排名

如果你的客户打算做一些不是很好的产品或服务,那么你要学会说NO。不然你会在互联网上看到愤怒的网友带给你想想不到的负面宣传。

6、内容为王

简单的来说,如果你没有好的内容,那么你只是在浪费你的时间和金钱。

7、不要伤害Meta标签

十年前当我开始做搜索引擎优化的时候,meta标签是比现在重要得多。然而meta标签任然没有过时,特别是<title>

标签,所以为了以防万一,你要写好你的标题。

8、研究关键词的成败

关于SEO优化中关键词的研究在这10年间并没有发生任何的变化,或者更准确地说,选择错误或正确的关键词没有发生改变。这就是为什么关键词的研究是非常非常重要的。如果你这样做的不对,你所有的后续努力都注定是要失败的。对于优化来说你需要选择正确的关键词,而不是为了某些搜索量很大但是却不能产生转化的关键词。

9、你没有正确的工具哪里也去不了

搜索引擎优化需要使用很多的工具,如果你没有合适的SEO工具,你会得到错误的反馈,这可就是是个悲剧了。

10、利基产品/服务的网站

如果你有你想要覆盖10个行业,那么请建立10个单独的网站,而不是把全部内容都放在一个单一的网站上。

11、快或者失败

SEO是非常动态的。你必须要快,不然你就注定失败。这一点尤其是当主要的算法更新,因为如果你不能迅速采取行动,你会看到你的排名如何在眨眼间下降。

12、你不能只依靠搜索引擎优化

SEO是非常强大的流量入口,但你不能靠单打独斗-你需要的PPC,社会化营销等。正是这种结合,可以帮助你实现真正的成功,使您的网站最赚钱。

13、老域名或域名中加关键词也救不了你

老域名或者域名中加关键词对于你的优化确实有帮助,但是当你没有良好的内容和高质量的反向链接,那么他们不能拯救你。

14、始终要监测与衡量

当你不知道你的成果是怎么样的,那么你所做的一切都是瞎猜的。这就是为什么你总是需要监测你的成果,并努力摆脱那些表现不佳的网站/项目/关键字。

15、不要担心跳出率太高

跳出率是没有直接关系到搜索引擎优化结果的,但是当用户来到你的网站后不久就离开你的网站,这可是一种不好的症状哦,说明他们没有找到他们想要的东西。这是网站的损失,所以要尽量降低你的跳出率。

16、可以实现多个长尾关键词

长尾关键词是非常好的的,因为对他们来说大大的减少了竞争度,而且更高的排名是比较容易实现的。也许你的长尾关键词不会得到那么多的流量,但是在投资回报率方面他们击败了难以得到好排名的热门关键词。

17、黑帽是需要避免的

我需要说为什么?搜索引擎并不傻,黑帽的把戏往往很容易就被发现。所以不要成为一个SEO的罪犯哦!

18、谷歌或百度并不是唯一的搜索引擎

谷歌在全球拥有最大的份额,百度在中国拥有最大的份额。但其他搜索引擎可能带来不错的点击量,比如bing,360so,其他竞争力不大的搜索引擎,你可以得到很好的排名。

19、分散你的搜索引擎优化策略

关键词的排名位置和高质量的反向链接是SEO的核心,但还有许多其他策略。例如,您可能希望把社会化媒体营销加进来。

20、快速下降失败者

SEO成功需要时间和耐心,但是它从一开始就不是一个显而易见的工作,你能做的最好的是快速下降失败者。这适用于项目以及客户。等待是没有意义的,你失去的会更多,所以尽快终止一个失败的项目。

21、找一个好的主机托管商

这又是一个非常,非常,非常重要的一课。如今主机托管商越来越便宜,所以没有任何理由去忍受一个不可靠的供应商。当你的主机是频频出现问题,机器人便无法抓取您的网站,更糟的是,当用户在搜索排名中点击你的结果,他们却无法访问,其结果导致的是巨大的钱和形象的损失。

22、SEO的目的是转化(ROI),不是排名本身

良好的排名可能会让你得到自我满足,但如果你没有得到一个良好的转化以及一个像样的投资回报率,那么这并不是目的,毕竟我们从一个网站中赚到钱才是最重要的,不是吗?

23、只要你活着就要学习

这适用于生活中的许多领域,尤其是在搜索引擎优化中,事情往往变化得很快,。如果你想要生存下去,就需要不断学习新的或更好的方法。

24、学习市场营销,网站的设计与开发

SEO是强大的,但是当你以市场营销,网页设计和Web开发者来使用它,这可以帮助你获得大局。没有人说,你需要成为一个世界上著名的营销人员,设计师或开发人员,但你确实需要有这三个方面至少有基本的了解。

25、搜索引擎优化是一个团队游戏

SEO是不是一匹孤独的狼。你需要与编辑,设计师,开发人员,产品经理等紧密合作,或者你也可以自己做到这一切,但是这需要很长很长的时间,你最好聘请一位专业的。

26、不要忘了重定向和404错误

重定向和404错误会经常被忘记,但如果误用他们可以对你网站产生很大的伤害。所以请花时间来检查重定向和404错误。

27、你需要自己思考问题

你需要学习的是最好的,但是这并不意味着你应该盲目的遵循SEO专家的建议。即使他们不是想试图误导你。某个网站的成功是他们的作品,但并不意味着用同样的方式你也会获得成功。

28、你的竞争对手是你最好的老师

你的竞争是你最好的老师之一。只要分析他们做了什么,那么你会学到很多。

29、不要沉迷于数据

数据给你指引方向,但不要让他们牵着你走完一生。网页排名或者其他排名只是数字而已,沉迷于其中是没有任何的好处。投资回报率更加重要,所以如果你的投资回报率表现的依然很好,那么也就代表一切都很好。

30、您不能让不同类型的网站使用相同的搜索引擎优化策略

一个电子商务网站和一个公司的网站是非常不同的。你需要考虑这些所有的差异,并使用不同的搜索引擎优化策略。

31、在网络上人人都可以很大

即使你是一个小公司,你仍然可以得到比大家伙更好的排名。

32、您的排名不会太好

无论你的排名有多好,总是会有改进的余地。举例来说,如果你对于一个给定的关键词有很好的排名,您可以尝试一些你目前不是很擅长的相关关键词,

33、不要成为工作的奴隶

搜索引擎优化是会上瘾的,尤其是当你看到了结果。然而,成为工作的奴隶是很不好的。你需要的是生活,知道什么时候该停止,这不仅有益于身体健康,而且会提高你的工作效率,所以总是要计划几天远离电脑。

34、请务必填写您的<alt>标签

标签有时会被忽视或者留空,但他们也很重要。特别是对图片的站点,如电子商务网站或图像画廊。如果你的竞争对手标签都是留空的,你努力填写这些将是你一个巨大的优势。

35、有的客户你最好不要要

SEO的不可预测性甚至比等客户还要可怕。客户不熟悉搜索引擎优化的细节,希望做到不可能的事情,比如保证排名,那么你最好和这类客户拜拜。

英文博客平台的使用方法

以下是英文博客平台 chinabusy.com 的使用方法:

  1. 开通后你的邮箱会收到一份邮件包含用户名和初始密码。初始密码是系统生成,较为复杂,登陆的时候建议复制黏贴的方式去登陆。
  2. 登陆后可以修改你为你自己想要的密码。登陆后点击 Users==》》用户名  即可重置密码。
  3. 发表文章在posts。添加图片在 add media。
  4.  换皮肤。在 appearance  == 》》 theme 中可以切换皮肤。但一般建议选定之后不要再轻易换。
  5. 添加插件。plugin 里面可以添加你需要的插件。但较为复杂,一般不建议操作。
  6. 后台统计和评论插件。这两款非常实用,需要的朋友联系阿漆帮你设置好。评论插件可参看linfox.chinabusy.com ,非常好用。
  7. 系统采用wordpress搭建,需要了解更多使用方法请自行百度 wordpress 使用。
  8. 关于英文博客的开通申请  点击这里

外贸业务员值得收藏的实用广交会英语

广交会英语整理篇

广交会常用外语(一)

问好
1. Good morning/afternoon/evening./May I help you? /Anything I can do for you?
2. How do you do? /How are you? /Nice to meet you.
3. It’s a great honor to meet you./I have been looking forward to meeting you.
4. Welcome to China.
5. We really wish you’ll have a pleasant stay here.
6. I hope you’ll have a pleasant stay here. Is this your fist visit to China?
7. Do you have much trouble with jet lag?

 

机场接客
1. Excuse me; are you Mr. Wilson from the International Trading Corporation?
2. How do I address you?
3. May name is Benjamin liu. I’m from the Fuzhou E-fashion Electronic Company. I’m here to meet you.
4. We have a car can over there to take you to your hotel. Did you have a nice trip?
5. Mr. David smith asked me to come here in his place to pick you up.
6. Do you need to get back your baggage?
7. Is there anything you would like to do before we go to the hotel?

 

 

相互介绍

1. Let me introduce my self. My name is Benjamin Liu, an Int’l salesman in the Marketing Department.
2. Hello, I am Benjamin Liu, an Int’l salesman of FUZHOU E-FASHION ELECTRONIC COMPANY. Nice to meet you. /pleased to meet you. / It is a pleasure to meet you.
3. I would like to introduce Mark Sheller, the Marketing department manager of our company.
4. Let me introduce you to Mr. Li, general manager of our company.
5. Mr. Smith, this is our General manage, Mr. Zhen, this is our Marketing Director, Mr.Lin. And this is our RD Department Manager, Mr. Wang.
6. If I’m not mistaken, you must be Miss Chen from France.
7. Do you remember me? Benjamin Liu from Marketing Department of PVC. We met several years ago.
8. Is there anyone who has not been introduced yet?
9. It is my pleasure to talk with you.
10. Here is my business card. / May I give you my business card?
11. May I have your business card? / Could you give me your business card?
12. I am sorry. I can’t recall your name. / Could you tell me how to pronounce your name again?
13. I’ am sorry. I have forgotten how to pronounce your name.

 

 

小聊
1. Is this your first time to China?
2. Do you travel to China on business often?
3. What kind of Chinese food do you like?
4. What is the most interesting thing you have seen in China?
5. What is surprising to your about China?
6. The weather is really nice.
7. What do you like to do in your spare time?
8. What line of business are you in?
9. What do you think about…? /What is your opinion?/What is your point of view?
10. No wonder you’re so experienced.
11. It was nice to talking with you. / I enjoyed talking with you.
12. Good. That’s just what we want to hear.

 

确认话意
1. Could you say that again, please?
2. Could you repeat that, please?
3. Could you write that down?
4. Could you speak a little more slowly, please?
5. You mean…is that right?
6. Do you mean..?
7. Excuse me for interrupting you.

 

社交招待
1. Would like a glass of water? / can I get you a cup of Chinese red tea? / How about a Coke?
2. Alright, let me make some. I’ll be right back.
3. A cup of coffee would be great. Thanks.
4. There are many places where we can eat. How about Cantonese food?
5. I would like to invite you for lunch today.
6. Oh, I can’t let you pay. It is my treat, you are my guest.
7. May I propose that we break for coffee now?
8. Excuse me. I’ll be right back
9. Excuse me a moment.

 

告别
1. Wish you a very pleasant journey home? Have a good journey!
2. Thank you very much for everything you have done us during your stay in China.
3. It is a pity you are leaving so soon.
4. I’m looking forward to seeing you again.
5. I’ll see you to the airport tomorrow morning.
6. Don’t forget to look me up if you are ever in FUZHOU. Have a nice journey!

 

约会
1. May I make an appointment? I‘d like to arrange a meeting to discuss our new order.
2. Let’s fix the time and the place of our meeting.
3. Can we make it a little later?
4. Do you think you could make it Monday afternoon? That would suit me better.
5. Would you please tell me when you are free?
6. I’m afraid I have to cancel my appointment.
7. It looks as if I won’t be able to keep the appointment we made.
8. Will you change our appoint tomorrow at 10:00 to the day after tomorrow at the came time?
9. Anytime except Monday would be all right.
10. OK, I will be here, then.
11. We’ll leave some evenings free, that is, if it is all right with you.
市场销售

客户询问
1. Could I have some information about your scope of business?
2. Would you tell me the main items you export?
3. May I have a look at your catalogue?
4. We really need more specific information about your technology.
5. Marketing on the Internet is becoming popular.
6. We are just taking up this line. I’m afraid we can’t do much right now.

 

回答询问
7. This is a copy of catalog. It will give a good idea of the products we handle.
8. Won’t you have a look at the catalogue and see what interest you?
9. That is just under our line of business.
10. What about having a look at sample first?
11. We have a video which shows the construction and operation of our latest products.
12. The product will find a ready market there.
13. Our product is really competitive in the world market.
14. Our products have been sold in a number of areas abroad. They are very popular with the users there.
15. We are sure our products will go down well in your market, too.
16. It’s our principle in business “to honor the contract and keep our promise”.
17. Convenience-store chains are doing well.
18. We can have anther tale if anything interests you.
19. We are always improving our design and patterns to confirm to the world market
20. Could you provide some technical data? We’d like to know more about your products.
21. This product has many advantages compared to other competing products.
22. There are certainly being problems in the sale work at the first stage. But suppose you order a small quantity for a trail.
23. I wish you a success in your business transaction.
24. You will surely find something interesting.
25. Here you are. Which item do you think might find a ready market at your end?
26. Our product is the best seller.
27. This is our newly developed product. Would you like to see it?
28. This is our latest model. It had a great success at the last exhibition in Paris.
29. I’m sure there is some room for negotiation.
30. Here are the most favorite products on display. Most of them are local and national prize products.
31. The best feature of this product is that it is very light in weight.
32. We have a wide selection of colors and designs.
33. Have a look at this new product. It operates at touch of a button. It is very flexible.
34. this product is patented
35. The functioning of this software has been greatly improved.
36. This design has got a real China flavor.
37. The objective of my presentation is for you to see the product’s function.
38. The product has just come out, so we don’t know the outcome yet.
39. It has only been on the market for a few months, bust it is already very popular.

 

广交会常用外语(二)

广交会常用外语(二)品质
1. We have a very strict quality controlling system which promises that goods we produced are always of the best quality.
2. You have got the quality there as well as the style.
3. How do you feel like the quality of our products?
4. The high quality of the products will secure their leading status in the market place.
5. You must be aware that our quality is far superior to others.
6. We pride ourselves on quality. That is our best selling point.
7. As long as the quality is good. It is all right if the price is a bit higher.
8. They enjoy good reputation in the world.
9. When we compare prices, we must first take into account the quality of the products.
10. There is no quality problem. Quality is something we never neglect.
11. You are right. It is good in material, fashionable in design, and superb in workmanship.
12. We deliver all our orders within one month after receipt of the covering letters of credit.
13. Do you have specific request for packing? Here are the samples of packing available now, you may have a look.
14. I wonder if you have found that our specifications meet your requirements. I’m sure the prices we submitted are competitive.Sample Text

 

价格
客人询价

1. Will you please let us have an idea of your price?
2. Are the prices on the list firm offers?
3. How about the price/ How much is this?

 
我们报价
4. This is our price list.
5. We don’t give any commission in general.
6. What do you think of the payment terms?
7. Here are our FOB prices. All the prices in the lists are subject to our final confirmation.
8. In general, our prices are given on a FOB basis.
9. We offer you our best prices, at which we have done a lot business with other customers.
10. Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP?
11. This is the pricelist, but it serves as a guide line only. Is there anything you are particularly interested in?

 
客人还价
12. Is it possible that you lower the price a bit?
13. Do you think you can possibly cut down your prices by 10%?
14. Can you bring your price down a bit? Say $20 per dozen.
15. It’s too high; we have another offer for a similar one at much lower price.
16. But don’t you think it’s a little high?
17. Your price is too high for us to accept.
18. It would be very difficult for us to push any sales it at this price.
19. If you can go a little lower, I’d be able to give you an order on the spot.
20. It is too much. Can you discount it?

 
拒绝还价
21. Our price is highly competitive./ this is the lowest possible price./Our price is very reasonable.
22. Our price is competitive as compared with that in the international market.
23. To tell you the truth, we have already quoted our lowest price.
24. I can assure you that our price if the most favorable. A trial will convince you of my words.
25. The price has been cut to the limit.
26. I’m sorry. It is our rock-bottom price.
27. My offer was based on reasonable profit, not on wild speculations.
28. While we appreciate your cooperation, we regret to say that we can’t reduce our price any further.

 
接受还价
29. Can we each make some concession?
30. In order to conclude business, we are prepared to cut down our price by 5%.
31. If your order is big enough, we may reconsider our price.
32. Buyer wish to buy cheap and sellers wish to sell dear. Everyone has an eye to his own benefit.
33. The price of his commodity has recently been adjusted due to advance in cost.
34. Considering our good relationship and future business, we give a 3% discount.

 
订单
客人询问最小单数量
35. What’s minimum quantity of an order of your goods?

 
询问订货数量
36. How many do you intend to order?
37. Would you give me an idea how much you wish to order from us?
38. When can we expect your confirmation of the order?
39. As our backlogs are increasing, please hasten the order.
40. Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer?
41. We regret that the goods you inquire about are not available.

 
客人回答订单数量
42. The size of our order depends greatly on the prices.
43. Well, if your order is large enough, we are ready to reduce our price by 2 percent.
44. If you reduce your price by 5, we are going to order 1000sets.
45. Considering the long-standing business relationship between us, we accept it.
46. This is a trial order; please send us 100 sets only so that we may test the market. If successful, we will give you large orders in the future.
47. We have decided to place an order for your electronic weighing scale.
48. I’d like to order 600 sets.
49. We can’t execute orders at your limits.

 
感谢下单
50. Generally speaking, we can supply form stock.
51. I want to tell you how much I appreciate your order.
52. Thank you for your order of 100 dozen of the shirts. We assure you of a punctual execution of your order.
53. Thank you very much for your order.

 
交货
客人询问交货期
54. What about our request for the early delivery of the goods?
55. What is the earliest time when you can make delivery?
56. How long does it usually take you to make delivery?
57. When will you deliver the products to us?
58. When will the goods reach our port?
59. What about the method of delivery?
60. Will it possible for you to ship the goods before early October?

 
答复交货期
61. I think we can meet your requirement.
62. I ‘m sorry. We can’t advance the time of delivery.
63. I’m very sorry for the delay in delivery and the inconvenience it must have caused you..
64. We can assure you that the shipment will be made not later than the fist half of May.
65. We will get the goods dispatched within the stipulated time.
66. The earliest delivery we can make is at the end of September.

 
客人要求提早交货
67. You may know that time of delivery is a matter of great important.
68. You know that time of delivery if very important to us. I hope you can give our request your special consideration.
69. Let’s discuss the delivery date first. You offered to deliver the goods within six months after the contract signing.
70. The interval is too long. Could we expect an earlier shipment within three months?

 
稳住客人
71. We shall effect shipment as soon as the goods are ready
72. We will speed up the production in order to ship your order in time.
73. If you desire earlier delivery, we can only make a partial shipment.
74. But you’d better ship the goods entirely.
75. We’ll try our best. The earliest delivery we can make is in May, but I can assure you that we’ll do our best to advance the shipment.
76. I’m afraid not. As you know, our manufacturers are full and we have a lot of order to fill.
77. I’ll find out with our home office. We’ll do our best to advance the time of delivery.
78. Thank you very much for your cooperation.
79. I believe that the products will reach you in time and in good order and hope they will give you complete satisfaction.

 

签单
签单前建议
1. Before the formal contract is drawn up we’d like to restate the main points of the agreement.
2. We can get the contract finalized now.
3. Could you repeat the terms we’ve settled?
4. It is very important for us to abide by contracts and keep good faith.
5. Have you any questions as regards to the contract?
6. I’d like to hear your ideas about the problem.
7. I think it is better to have a good understanding of all clauses before signing a contract.
8. Do you have any comment to make about this clause?
9. Do you think the contract contains basically all we have agreed on during negotiations?
10. Everything has been arranged well. I hope the signing of the contract will go smoothly

 

广交会常用外语(三)

广交会常用外语(三)
询问签单
12. When shall we sign the contract?
13. Mr. Brown, do you think it is time to sign the contract?
14. Shall we go over the other terms and conditions of the contract to see if we agree on all the particulars?
15. Shall we sign the contract now?
16. Just sign there on the bottom.
17. The contract is ready, would you mind reading it through?
18. We have reached an agreement on all the clauses discussed so far. It is time to sing the contract.

 
签单后祝语
19. I’m very pleased that we have come to an agreement at last.
20. Let’s congratulate ourselves for the successful contract.
付款方式
客人询问付款方式
1. Shall we discuss the terms of payment?
2. What is your regular practice about terms of payment?
3. What are your terms of payment?
4. How are we going to arrange payment?

 
回复询问付款方式
5. We’d like you to pay us by L/C.
6. We always require L/C for our exports and we pay by L/C for our imports as well.
7. We insist on full payment.
8. We ask for a 30 percent down payment.
9. We expect payment in advance on first orders.

 
客人建议付款方式
10. We hope you will accept D/P payments terms.
11. In view of this order of small quantity, we propose payment by D/P with collection through a band so as to simplify the payment procedure.
12. Payment by L/C is the safest method, but rather complicated.

 
礼帽拒绝客人
13. I’m sorry. We can’t accept D/P or D/A. We insist on payment by L/C.
14. I’m afraid we must insist on our usual payment terms.
15. “Payment by installments” is not the usual practice in world trade.
16. It is difficult for us to accept your suggestion

 
接受客人付款方式
17. In view of our long friendly relations and the efforts you have made in pushing the sales, we agree to change the terms of payment from L/C at sight to D/P at sight; however, this should not be taken as a precedent.
18. I have no alternative but to accept your terms of payment.

 
信用证要求及货币
19. When should we open the L/C?
20. Your L/C must reach us 30 days before the date of delivery so as to enable us to make all necessary arrangements.
21. How long should our L/C be valid?
22. The L/C should be valid 30 days after the date of shipment.
23. Could you tell me what documents you’ll provide?
24. Together with the draft, we’ll also send you a full set of bill of lading, an invoice, and an insurance policy, a certificate of origin and a certificate of inspection. I suppose that is all.
25. In what currency will payment by made?
26. We usually do business in U.S.dollars as world prices are often dollars based.

 

 
保险

 
客人询问保险
1. As for the insurance, I have quite a lot of things which I am still not clear about.
2. May I ask you a few questions about insurance?
3. What do your insurance clauses cover?
4. I wonder if the insurance company holds the responsibility for the loss.
5. Have you taken our insurance for us on these goods?
6. Can you tell me the difference between WPA and FPA?
7. What risks are you usually covered against?
8. Is war risk to be covered?
9. I’d like to have the insurance of the goods covered at 110% of the invoice amount.

 

 
回复保险询问
10. There are three basic covers, namely, Free form Particular Average, with Particular Average and ALL risks.
11. Ocean shipping cargo insurance is important because goods run the risk of different hazards such as fire, storm, collision, theft, leakage, explosions, etc. If the goods are insured, the exporter might get enough to make up his loss.
12. Should any damage be incurred, you may, within 60 days after the arrival of the consignment, file a claim supported by a survey report, with the insurance company at your end.
13. As a rule, we don’t cover them unless you want to.
14. If more than that is asked for, the extra premium for the difference between 130% and 110% should be born by the buyer.
15. The FPA clause doesn’t cover partial loss of the particular coverage, whereas the WPA clause does.
16. The extra premium involved will be on your account.
17. The insurance covers ALL Risks at 110% of the invoice value.
18. No, it is not necessary for the shipping line to add to the cost. Our past experience shows that All risks gives enough protection to all the shipments to your area.
19. ALL risk covers all losses occurring throughout the voyage caused by accidents at sea or land. In other words, it includes FPA, WPA, and general additional risks, with special additional risks excluded.

 

 
参观工厂
1. You’ll understand our products better if you visit the factory.
2. I wonder if you could arrange a visit to the factory.
3. Let’s me know when you are free. We will arrange the tour for you.
4. I would be pleased to accompany you to the workshops.
5. We will drive you to our plant, which is about thirty minutes from here.
6. Can I have a brochure of your factory?
7. Here is the product shop; shall we start with the assembly line?
8. All products have to go through five checks during the manufacturing process.
9. The production method ahs been improved by introducing advanced technologies.
10. It is a pleasure to show our factory to our friends, what is your general impression?
11. It is nice to meet you. Welcome to our factory.
12. Shall we rest a while and have a cup of tea before going around?
13. I would like to look over the manufacturing process. How many workshops are there in the factory?
14. Some accessories are made by our associates specializing in these fields.
15. It is very kind of you to say so. My associate and I would be interested in visiting your factory.
16. We believe that the quality is the soul of an enterprise.
17. Would it be possible for me to have a closer look at your samples?

 
学会这几句 广交会上轻松搞定老外

 

学会这几句 广交会上轻松搞定老外
Let me introduce you to Mr. Li, general manager of our company. 让我介绍你认识,这是我们的总经理,李先生。
It’s an honor to meet.
很荣幸认识你。
Nice to meet you . I’ve heard a lot about you.
很高兴认识你,久仰大名。
How do I pronounce your name?
你的名字怎么读?
How do I address you?
如何称呼您?
It’s going to be the pride of our company.
这将是本公司的荣幸。
What line of business are you in?
你做那一行?
Keep in touch.
保持联系。
Thank you for coming.
谢谢你的光临。
Don’t mention it.别客气
Excuse me for interrupting you.
请原谅我打扰你。
I’m sorry to disturb you.
对不起打扰你一下。
Excuse me a moment.
对不起,失陪一下。
Excuse me. I’ll be right back.
对不起,我马上回来
What about the price?
对价格有何看法?
What do you think of the payment terms?
对支付条件有何看法?
How do you feel like the quality of our products?
你觉得我们产品的质量怎么样?
What about having a look at sample first?
先看一看产品吧?
What about placing a trial order?
何不先试订货?
The quality of ours is as good as that of many other suppliers, while our prices are not high as theirs. By the way, which items are you interested in?
我们的产品质量与其他生产商一样的好,而我们的价格却不象他们的那样高。哎,你对哪个产品感兴趣?
You can rest assured.
你可以放心。
We are always improving our design and patterns to confirm to the world market.
我们一直在提高我们产品的设计水平,以满足世界市场的要求。
This new product is to the taste of European market.
这种新产品欧洲很受欢迎。
I think it will also find a good market in your market.
我认为它会在你国市场上畅销。
Fine quality as well as low price will help push the sales of your products.
优良的质量和较低的价格有助于推产品。
While we appreciate your cooperation, we regret to say that we can’t reduce our price any further.
虽然我们感谢贵方的合作,但是很抱慊,我们不能再减价了。
Reliability is our strong point.
可靠性正是我们产品的优点。
We are satisfied with the quality of your samples, so the business depends entirely on your price.
我们对样品的质量很满意,因此交易的成败就取决于你们的价格了。
To a certain extent,our price depends on how large your order is.
在某种程度上,我们的价格就得看你们的定单有多大。
This product is now in great demand and we have on hand many enquiries from other countries.
这种产品现在需求量很大,我们手头上来自其他国家的很多询盘。
Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer?
谢谢你询价。为了便于我方提出报价,能否请你谈谈你方需求数量?
Here are our FOB price. All the prices in the lists are subject to our final confirmation.
这是我们的FOB价格单。单上所有价格以我方最后确认为准。
In general, our prices are given on a FOB basis.
通常我们的报价都是FOB价
Our prices compare most favorably with quotations you can get from other manufacturers. You’ll see that from our price sheet. The prices are subject to our confirmation, naturally.
我们的价格比其他制造商开价优惠得多。这一点你可以从我们的价格单看到,所有价格当然要经我方确认后方有效。
We offer you our best prices, at which we have done a lot business with other customers. 我们向你们报最优惠价,按此价我们已与其他客户做了大批生意。
Will you please tell us the specifications, quantity and packing you want, so that we can work out the offer ASAP.
请告诉我们贵方对规格、数量及包装的要求,以便我方尽快制定出报价。
This is the pricelist, but it serves as a guide line only. Is there anything you are particularly interested in.
这是价格表,但只供参考。是否有你特别感兴趣的商品?
Do you have specific request for packing? Here are the samples of packing available now, you may have a look.
你们对包装有什么特别要求吗?这是我们目前用的包装样品,你可以看下。
I wonder if you have found that our specifications meet your requirements. I’m sure the prices we submitted are competitive.
不知道您认为我们的规格是否符合你的要求?我敢肯定我们的价格是非常有竞争力的
Heavy enquiries witness the quality of our products.
大量询盘证明我们的产品质量过硬。
We regret that the goods you inquire about are not available.
很遗憾,你们所询货物目前无货。
My offer was based on reasonable profit, not on wild speculations.
我的报价以合理利润为依据,不是漫天要价。
Moreover, we’ve kept the price close to the costs of production.
再说,这已经把价格压到生产费用的边缘了。
Could you tell me which kind of payment terms you’ll choose?
能否告知你们将采用那种付款方式?
Would you accept delivery spread over a period of time?
不知你们能不能接受在一段时间内分批交货。

 

 
广交会-英语角(大家一起学习交流)

 

展会谈判交流英语句型
A: I’m sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.
B: well, if you take quality into consideration, you won’t think our price is too high.
A: Let’s meet each other half way.
– 很遗憾你们报的价格太高,如果按这种价格买进,我方实在难以推销。
– 如果你考虑一下质量,你就不会觉得我们的价格太高了。
– 那咱们就各让一步吧。

A: I’m sorry to say that your price has soared. It’s almost 20% higher than last year’s.
B: That’s because the price of raw materials has gone up.
A: I see. Thank you.
– 很遗憾,贵方的价格猛长,比去年几乎高出20%。
– 那是因为原材料的价格上涨了。
– 我知道了,多谢。

A: How many do you intend to order?
B: I want to order 900 dozen.
A: The most we can offer you at present is 600 dozen.
– 这种产品你们想订多少?
– 我们想订900打。
– 目前我们至多只能提供600打。

A: We have inspected the rice, and we’re surprised to know that the weight is short.
B: We sell our goods on loaded weight and not on landed weight.
A: I see.
– 这些大米我们检验过了,重量不够,我们感到奇怪。
– 我们出售商品是以装船重量为准,不是以卸货重量为准。
– 我知道了。

A: The next thing I’d like to bring up for discussion is packing.
B: Please state your opinions about packing.
A: All right. We wish our opinions on packing will be passed on to your manufacturers.
– 下面我想就包装问题讨论一下。
– 请陈述你们的意见。
– 好,我们希望我们对包装的意见能传达到厂商。

A: You know, packing has a close bearing on sales.
B: Yes, it also affects the reputation of our products. Buyers always pay great attention to packing.
A: We wish the new packing will give our clients satisfaction.
– 大家都知道,包装直接关系到产品的销售。
– 是的,它也会影响我们产品的信誉,买主总是很注意包装。
– 我们希望新包装会使我们的顾客满意。

A: How are the shirts packed?
B: They’re packed in cardboard boxes.
A: I’m afraid the cardboard boxes are not strong enough for ocean transportation.
– 衬衫怎样包装?
– 它们用纸板箱包装。
– 我担心远洋运输用纸板箱不够结实。

A: From what I’ve heard, you’re already well up in shipping work.
B: Yes, we arrange shipments to any part of the world.
A: Do you do any chartering?
– 据我所知,你方对运输工作很在行。
– 是的,我们承揽去世界各地的货物运输。
– 你们租船吗?

A: How do you like the goods dispatched, by railway or by sea?
B: By sea, please. Because of the high cost of railway transportation, we prefer sea transportation.
A: That’s what we think.
– 你方将怎样发运货物,铁路还是海运?
– 请海运发货,铁路运输费用太高,我们愿意走海运。
– 我们正是这么想的。

 

A: When can you effect shipment? I’m terribly worried about late shipment.
B: We can effect shipment in December or early next year at the latest.
A: That’s fine.
– 你们什么时候能交货?我非常担心货物迟交。
– 我们最晚在今年十二月或明年初交货。
– 那很好。在双方谈判的过程中,一定要注意倾听对方的发言,如果对对方的观点表示了解,可以说:
I see what you mean.
(我明白您的意思。)如果表示赞成,可以说:
That’s a good idea.
(是个好主意。)
或者说:
I agree with you.
(我赞成。)如果是有条件地接受,可以用on the condition that这个句型,例如:
We accept your proposal, on the condition that you order 20,000 units.
(如果您订2万台,我们会接受您的建议。)
在与外商,尤其是欧美国家的商人谈判时,如果有不同意见,最好坦白地提出来而不要拐弯抹角,比如,表示无法赞同对方的意见时,可以说:
I don’t think that’s a good idea.
(我不认为那是个好主意。)
或者
Frankly, we can’t agree with your proposal.
(坦白地讲,我无法同意您的提案。)

如果是拒绝,可以说:
We’re not prepared to accept your proposal at this time.
(我们这一次不准备接受你们的建议。)

有时,还要讲明拒绝的理由,如
To be quite honest, we don’t believe this product will sell very well in China.
(说老实话,我们不相信这种产品在中国会卖得好。)

谈判期间,由於言语沟通问题,出现误解也是在所难免的:可能是对方误解了你,也可能是你误解了对方。在这两种情况出现後,你可以说:
No, I’m afraid you misunderstood me. What I was trying to say was…
(不,恐怕你误解了。我想说的是……)
或者说:
Oh, I’m sorry, I misunderstood you. Then I go along with you.
(哦,对不起,我误解你了。那样的话,我同意你的观点。)

总之不管你说什么,你最终的目的就是要促成一笔生意。即使不成,也要以善意对待对方,也许你以后还有机会,生意不成人情在,你说对吗?

 

 

外贸业务员找客户的四个时代

一、远古时代:展会。

代表:广交会,华交会等。

虽然时至今日,我们还是很认可广交会等展会的价值,但是不可否认,这是一种古老的商业活动。得益于交通的发达,来自上百个国家的几十万采购商,在同一时间,来到这个制造业大国,与几万厂家完成商业对接。

这确实是一件很牛逼的事情。

但在本质上,与两千年前某村张老汉每月去一趟镇里赶一趟集并无二致。

但为什么如此古老的形式能一直延续并且无式微之势??
阿漆认为:主要是因为展会解决了商业活动中一个很关键的问题:信任!  人总是对当面交流过的人容易产生信任感。当然,当面沟通更为高效也是一个原因。

 

二、古代:B2B平台+搜索。

代表:阿里巴巴  环球资源等。   点击这里查看三大平台流量比较

大约十几年前,出现了电子商务。刚一开始,所谓电子商务平台也就是一本电子版的黄页,时至今日,阿里和环球已发展成为一本超级丰富的多媒体黄页。但也仅此而已。

虽然有一大堆金牌银牌来展示一家供应商是多么有实力,但采购商根本不相信这些。
同时,供应商收到一个询盘的时候,也不知道面前的这个客户信誉度几何。

信任缺失,是B2B平台最大的魔咒。
这也是为什么展会还有那么大价值的原因。

 点击查看谷歌搜索技巧

三、现代:社交网络。

代表:Facebook  Twitter  Linkedin Google+
插播广告:阿漆做的Twitter互粉小群:314277323

进入移动互联网之后,我们每个人几乎是24小时在线的 。我们在社交平台上留下了很多文字,图片,以及和朋友间的交流。我们随便点开一个人的QQ空间,大概几分钟之类的就能大概判断这是一个什么样的人。当然这些东西可以伪造,但我们一般都不会这么去做,因为成本很高。

基于这些东西,人与人之间能快速了解对方。

所以我们外贸业务员通过Facebook等平台去寻找客户,开发客户是一种不错的方式,并且客户们也不排斥,只要你不是太骚扰对方。   点击查看社交平台的使用技巧

这种方式相比于传统的B2B平台,有一个优势是大家能看到一个更为立体的合作者的信息,而不仅仅是简单的产品信息。

然而这种方式也有缺点,就是我们看不到对方到底跟哪家公司做过生意,成交细节如何,交易双方的评价如何?并且能有技术手段保证这些信息都是真实的而不是伪造的。

 

四、未来时代:

B2B在线交易+企业信誉体系。
独立博客+个人品牌。

代表:暂无。Maybe 阿里

看了上面的信息,大家可能会觉得:这不就是淘宝吗?

我觉得我们就是需要一个B2B之间的淘宝。淘宝最伟大之处就是构建了一个商誉体系,包括店铺的几钻几皇冠,以及每个产品真实买家的评论。这些数据能帮助后来者更快的做出购买决策。

如果说一个外贸工厂或者外贸公司近几年的真实交易情况和客户对其的评价也能放到网上。这绝对是对传统贸易的大变革。企业间的交易效率会更高,采购商能很轻松的找到优质供应商,优质的供应商也能更容易的将货卖出去。

当然这种平台可能只有阿里这种大公司才有实力去去做。但是还是会有很多难点。  点击查看难点

这种平台最快应该也在几年之后,在这种平台出来之前,我们外贸业务员可以干嘛呢?

其实这种在线交易平台的信誉系统是针对企业的信誉。我们外贸业务员找客户接单还有一件更为重要的事情就是建立个人的信誉,更为准确的说法是,在网络上的个人品牌。

当然你可以通过twitter等社交平台建立个人信誉。但在制造行业,拥有一个独立博客更能体现出专业性。

这方面有很多成功案例。   点击查看博客的重要性    点击查看成功案例

为此,阿漆建立了一个英文版的中国制造业博客平台。准备邀请20-30位行业内的朋友加入。

平台刚建,有兴趣加入的朋友点击这里

本文来自外贸业务员博客-外贸凌凌漆

 

 

9个外贸业务员必知的外贸论坛和博客

请大家自行百度博客名字。一般都是百度第一个。

 

1- 福步。不用多说。

 

2-  jac外贸实战。独立博客,全是干货。并且经过整理,堪称宝典。

 

3- 夏涛外贸博客。独立博客。

 

4-王树彤的博客。http://blog.sina.com.cn/wangshutongdhgate

王树彤是敦煌创始人,但貌似没有独立博客,新浪博客应该就是她的“主战场”。

 

5- 陈德慧的博客。独立博客。

也是实战型。博主应该是外贸公司老总。不过貌似博文题材比较杂。

 

6- 米课。

米课是做视频教学。链接: imiker.com

他的个人博客是:mrhua.net

 

7-Daniel 的 SEO外贸交流博客。独立博客,侧重外贸seo一块。

 

8- 曾亮的博客。也是侧重外贸seo一块。

 

9- 最后毛遂自荐一下。

小博:外贸凌凌漆 http://www.waimaoo.com/

外贸头条:http://news.waimaoo.com/

9个外贸业务员开发客户必备的海外华人论坛资源

大家好,阿漆认为华人论坛也是我们外贸业务员开发客户,寻找客户的一个有效渠道。所以整理了一些海外华人论坛。

由于截图比较麻烦,我就直接上链接,下面写点简介,大家自己过去看。

 

1-  泰国华人论坛   http://taihuabbs.com/    百度权重 2  谷歌pr 5

泰国有6000万人口,其中有14%是华裔。其中潮汕人居多。

阿漆的平板电脑客户中有一个就是泰国客户,但其实是华裔,在深圳有一个公司代理他的业务,他们其实是老乡,同一个村的,并且是同一个姓。但一个是中国人,一个是泰国人。想想也挺好玩的。

 

2- 巴西华人网 http://www.brasilcn.com/   百度权重 2  谷歌pr 5

巴西国土面积世界第5 ,人口2亿。金砖四国之一。跟中国一样也是一个非常大的市场。

我刚刚在这个论坛上看到几个巴西留学生找兼职的信息,各位外贸业务员,外贸soho的朋友其实也可以跟他们建立合作关系,让他们帮你去推广产品。

 

3-洛杉矶华人网  http://www.chineseinla.com/    百度权重 5  谷歌pr 5

美国华人最多的两个城市是洛杉矶和旧金山。

这个论坛的人气应该比前两个还要高。

论坛下的“华人创业”板块有一些商业合作信息。大家可以看下。

 

4- 太傻 http://bbs.taisha.org/    百度权重 6  谷歌pr 6

这个论坛本身偏重于出国留学,学英语等内容。但由于人气是在是高,百度权重达到6。所以阿漆还是将他放上来了。

上面能找到很多准备出国或者已经在国外的留学生。大家可以尝试跟他们合作下。

 

5- 滴答 http://tigtag.com/

滴答跟太傻一样。都是人气很高的留学论坛。但也有一些商务板块值得大家开发。

 

6- 奋斗在韩国 http://www.icnkr.com/

人气很高的论坛。从板块的规划上看。涉及到方方面面。华人在韩国的大杂烩。

 

7- 小春  http://xiaochuncnjp.com/

最大的在日华人网络门户

 

8- 尼日利亚华人网   http://nigeriabbs.com/

尼日利亚的客户可能口碑不大好。但是市场很大。

一个非洲国家,人口过亿。貌似全球也就10几个国家人口过亿吧。

 

9- 战斗在大马   http://0060.cn/

该站有很多二手信息,求职兼职信息。

除了去这些网站找合作伙伴,大家也可以看情况适当推广下自己的B2B网站,或者外贸独立网站,这也是外贸seo的一种好方法。

大家有类似的好网站请补充哦。

 

 

 

 

 

常用50家外贸B2B平台的2014年最新排名

以下是常用的50家外贸B2B平台的2014年最新排名,并加了美国流量百分比, 供各位参考。如有遗漏,请补充,新排名在补充后会得到更新。

2014                B2B平台                Alexa全球排名        美国流量百分比
最新排名                                (2014年1月3日)        (2014年1月3日)
1                Alibaba                63                          9.3%
2                dhgate                786                          26.4%
3                indiamart                1042                          2.2%
4                Made-In-China        1686                          7.9%
5                ecplaza                3128                          2.6%
6                Globalsources        4965                          19.0%
7                EC21                        5707                          11.3%
8                hktdc                        5957                          9.0%
9                thomasnet                6254                          46.4%
10                Kompass                8735                          2.6%
11                tradekorea                8781                          13.5%
12                ecvv                        9465                          4.1%
13                diytrade                11057                  10.2%
14                liquidation                12123                  82.6%
15                globalmarket        14453                7.3%
16                fibre2fashion        16506                11.8%
17                taiwantrade.com.tw18440                7.0%
18                wholesalecentral        18700                69.0%
19                globalspec                19561                31.3%
20                meritline                20981                86.5%
21                toocle                        22343                1.6%
22                ttnet                        35922                3.2%
23                chemnet                39710                2.2%
24                buyerzone                44051                68.2%
25                cantonfair                47320                16.2%
26                itrademarket        51209                3.2%
27                exporters.sg        51678                7.7%
28                asiannet                60272                2.0%
29                go4worldbusiness        60983                6.4%
30                tradeget                68013                1.0%
31                tradekey                71418                14.1%
32                MFGTrade                80430                91.5%
33                 tradeboss                91067                8.1%
34                extrade                94931                14.0%
35                foreign-trade        98469                33.8%
36                allproducts                122109                8.3%
37                ec51                        125276                6.3%
38                asianproducts        128208                9.3%
39                manufacturers        130865                9.0%
40                madeinchina        131070                11.3%
41                MFG                        133699                40.6%
42                importers                134429                12.6%
43                bloombiz                161356                1.0%
44                computex.biz        171417                1.0%
45                kellysearch                183536                13.8%
46                tradebig                232501                9.4%
47                golden-trade        259492                2.5%
48                exportbureau        268339                1.0%
49                worldbid                278879                18.3%
50                tradezone                281861                1.0%